Thursday, October 1, 2009
Will readers pay for online news? It's a serious question for the industry as it faces declining print circulations coupled with the fact that online ads don't make as much money as print ads. CNN is the latest to dip its toe into the paywall waters with a $2 iPhone app that brings video content to the device.
CNN is coming out with an iPhone application Tuesday that has a feature few other news apps have tried: a price tag.
There's been a lot of talk this year about finally charging readers for news, especially on mobile devices, where media executives see a chance to condition consumers to handing over a few dollars for a constant stream of updates to their pocket. CNN is among the first big news outlets to give it a shot. Its app costs US$1.99 to download.
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